Needs
The Red Virtual platform needed to strengthen its role as the central system for logistics operations, improving donation, inventory, and distribution management with stronger traceability and process control.
Red de Alimentos
Red de Alimentos connects companies with social organizations to rescue food that would otherwise be wasted and deliver it to those who need it most, generating social impact and reducing food waste in Chile.
Red de Alimentos before Abstract
Pain points
Users faced unintuitive interfaces, repetitive manual processes, and difficulty obtaining clear information, which created operational friction and lower management efficiency.
Limitations
The existing architecture had technical constraints that limited scalability, integration with other systems, and long-term platform evolution.
Project objective
Align expectations, prioritize value, and give execution a clear structure.
Provide cross-functional visibility into operations.
Improve traceability for donations and distribution.
Optimize the experience of internal teams.
Create a scalable, future-ready foundation.
Abstract's contribution
Abstract approaches this sample as a combination of discovery, experience design, and product architecture. The goal is to support social impact with a more reliable and easier-to-scale digital operation.
Scalable architecture
A modular structure is proposed to support operational growth and new capabilities without compromising the daily experience.
- Optimized data modeling.
- Modules ready for new flow stages.
- Sustainable base for continuous iteration.
Traceability and efficiency
The proposal improves operational visibility and enables more informed management for distributed teams.
- Clear traceability at every process stage.
- Consistent and accessible information.
- Less friction in logistics coordination.