Needs
Regularly match employee data with the programme's geolocated trees to prepare a personalised campaign.
Concha y Toro
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Custom Development
Integrations
Concha y Toro runs a sustainability programme that links its employees to trees planted on a geolocated site. Abstract automated the periodic connection of the data, the preparation of personalised communications and the generation of digital certificates, so each employee can see their link to the programme and look up the associated location from their email or certificate.
Concha y Toro before Abstract
Pain points
The campaign required producing and distributing many different communications and certificates. Previous providers had bounce and deliverability problems, and a standard mailing platform could not, on its own, generate personalised certificates with unique locations at scale.
Limitations
A generic mass email was not enough. The data had to be cross-referenced and organised to produce relevant communications and certificates for each employee, with a link and a QR code to view the associated location.
Project objective
Align expectations, prioritize value, and give execution a clear structure.
Integrate the databases on a regular schedule.
Generate personalised emails and certificates.
Make geolocated locations easy to look up.
Improve how the campaign is sent.
Abstract's contribution
Through discovery, design, and architecture, Abstract laid the foundations for a robust, scalable solution aligned with business goals.
Connected data for a personalised campaign
We automated the preparation of the data behind the communications and certificates.
- Regular matching of the employee and tree databases to prepare the campaign's assignments.
- Organised data to tailor the content to each employee.
Certificates with their location
Each employee receives a digital certificate with their place in the programme.
- PDF certificates with each employee's details and their location.
- A QR code on every certificate to view that location.
- A Google Maps link in the emails for easy access.
A delivery operation built for the campaign
We set up the mass distribution of personalised emails and certificates.
- HTML emails designed for the initiative.
- Sending and storage on AWS SES and AWS S3.
- Several years supporting this campaign.