Needs
Centralize the visitor experience in a platform that integrated ticket purchase, access validation, and operational management, optimizing processes and improving park efficiency.
Parque Tricao
Fundación Parque Tricao is a non-profit organization dedicated to promoting biodiversity, sports, and outdoor culture, with the goal of preserving this natural space for future generations. In this context, Parque Tricao drives the digitalization of its visit experience through a platform that integrates ticket purchase, access validation, and operational management, enabling the park to be administered efficiently and entirely online.
Parque Tricao before Abstract
Pain points
Manual and poorly integrated processes hindered visitor management and traceability, combined with dependence on connectivity in an environment with limited coverage.
Limitations
Areas without connection, operations across multiple access points, and the need for a simple solution for non-technical users without losing robustness.
Project objective
Align expectations, prioritize value, and give execution a clear structure.
Design a simple and seamless ticket purchase experience
Implement fast and reliable access validation in the field
Ensure offline operation of critical systems
Centralize operational management in a digital platform
Abstract's contribution
Through discovery, design, and architecture, Abstract laid the foundations for a robust, scalable solution aligned with business goals.
End-to-end experience design
We designed the complete visitor experience, from the first digital touchpoint to the on-site interaction, ensuring coherence and usability at every step.
- Design of the complete ticket purchase flow
- Definition of the access validation experience
- Optimization of the digital and on-site journey
- Iterative testing focused on real users
Operational and resilient platform
We developed a robust solution that allows the park to be managed 100% digitally, even in low or no connectivity contexts.
- Offline access validation system
- Centralized administration module
- Real-time operational management
- Architecture designed for hybrid (online/offline) environments